Our Core Values.

Our choice of unique values over typical corporate ones reflects our commitment to doing things differently. By adopting metaphors “Mountaineer,” “Speedboat,” and “Starlink,” we aim to effectively communicate a culture that’s dynamic, innovative, and ambitious. These metaphors break away from conventional corporate jargon, by making our values more relatable and memorable. This approach not only resonates more deeply with our team and clients, but also aligns seamlessly with the forward-thinking ethos of our company, setting a clear, engaging direction for our business’s journey.

Mountaineer.

Mountaineers typically possess a combination of skills and have a clear direction. They are not just athletes but also strategists, carefully planning their routes and being prepared to adapt to changing weather and terrain conditions. Mountaineering demands a blend of individual determination and teamwork, making mountaineers exemplary figures of resilience, courage, and perseverance.

Speedboat.

Typically lightweight, with a streamlined shape to minimize resistance and maximize velocity. They are equipped with powerful engines that enable rapid acceleration and the ability to manoeuvre swiftly. Their design and use embody characteristics of dynamism, energy, and the thrill of rapid movement and change. That’s how we operate when our clients request a new feature – we’re not an ocean liner that takes an age to respond.

Starlink.

The characteristics of Starlink include cutting-edge technology, a focus on widespread accessibility, and an innovative approach to communication solutions. Its deployment is seen as a forward-thinking move towards a more interconnected world, showcasing qualities like ingenuity, forward-thinking, and a commitment to solving complex challenges with smart, user-friendly solutions.